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Ayam Brand™ Provides Healthy Meals to Local Charity Homes

by Intan Abu Daniel

Household brand Ayam Brand™ continues to spread its good cheer across Brunei and Malaysia with their 10th consecutive Ayam Brand™ Charity Campaign. Much like its first charity campaign in Brunei in 2016, the famed canned food brand donated canned tuna, mackerel, kernel corn, processed peas, sardines and baked beans to three charity homes in Brunei: Learning Ladders Society Learning Centre, Pusat Ehsan Al-Ameerah Al-Hajjah Maryam and SMARTER Brunei. Each home received donations sufficient to supply daily meals for the residents for up to two months.

Known for its wide range of healthy and convenient, preservative-free and just plain delicious canned products, Ayam Brand™ is celebrating its 125th anniversary with an initiative themed: ‘We Care, We Are Family’. The anniversary coincides with the brand’s 10th consecutive charity campaign, which has reached and benefited 60 charity homes in 11 locations across Brunei and Malaysia, providing 324,000 healthy meals for charity.

The campaign kicked off at an event held at The Brunei Hotel on April 27, 2017 with the introduction of the Ayam Brand™ Junior Chef cooking competition, which had teams of two children preparing, plating and then serving a family-favourite dish using Ayam Brand™ products. It was a loud and lively affair as the teams of children – each a representative of the three local charity homes benefiting from Ayam Brand™’s generous donations – prepared the meals and presented their well-done efforts to the judges.

Present at the event was Ayam Brand™ representative Mr Stanley Wang, who spoke proudly of the brand’s achievements. “We’re delighted to provide those in need with healthy, nutritious food that is convenient and easy to prepare,” Mr Wang said. “After 125 years, Ayam Brand™ understands fully that its family of users want ready-to-eat convenience, quick and easy meals, and superior taste; without added preservatives or MSG. We hope that this healthy culinary heritage can be carried to the younger generation through this charity campaign as reflected in our theme ‘We Care, We Are Family.”

Ayam Brand™’s donation of canned tuna and mackerel to the three charity homes was a particularly noteworthy contribution as many charity homes lack regular access to a good source of Omega-3, an essential fatty acid that is important in brain and vision development among children.

Dr Sharina binti Haji Yunus, President and Co-Founder of Learning Ladders Society, said that the contribution from Ayam Brand™ was valuable as it introduced a wider variety in their children’s regular diet that was also fast and convenient to prepare.

“We at Learning Ladders Society are grateful for Ayam Brand™ and their continuous contribution,” said Dr Sharina.

Over ten years, the Ayam Brand™ Charity Campaign has benefited close to 18,000 people from 422 charity organizations, providing them with 1,080,000 healthy meals.

To find out more about Ayam Brand™, visit their website here or follow them on Facebook.

Images by Novri Rinaldi and courtesy of Ayam Brand™


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